Disney x LCDigital
KIFF
Digital Experience
Project Overview
To create an engaging virtual experience for the launch of the Disney Channel animated musical comedy series, Kiff, Little Cinema designed, developed, and built a fully branded and interactive digital platform hosted on our proprietary event technology, Backstage. The event was attended by invited influencers, their families, and press. The result was a customizable & engaging framework that continues to be used by Disney for their other virtual premieres and digital engagement strategy.
Goals & Objectives
We needed to create an experience that would reach an audience across multiple geographic regions, that was easy for the client to customize with their desired branding, and that maintained the highest level of content security (forensic watermarking and digital rights management) for a pre-air premiere. Our goal was to enhance the user experience and increase engagement for the Disney & Kiff brand – primarily among children and their parents through an interactive experience directly tied to the story.
Event Flow
After logging in to the platform with a valid email address, guests were welcomed with a pop-up that invited them use the augmented-reality event photobooth and explained the interactive buttons.
The experience consisted of 3 ‘Acts’; at the start of each new act, the platform underwent a change in the background skin of the virtual theater and the ‘buddy’ button on the bottom of the page, transforming the overall design of the site multiple times throughout the experience.
The Second Act included a secure advanced screening of the first episode of Kiff.
InteractivITY
We gamified the experience by building five interactive buttons that attendees were prompted to use throughout the event. Four (4) of the buttons triggered custom animations that would cascade across the screen. During the episode screening, the platform displayed pop-up notifications on screen that prompted attendees to interact with the buttons to “help” characters Kiff and Barry in real time.
The final button was a special ‘buddy’ button that could be pressed at any time to trigger a pop-up animation of the characters from the show, waving hello to the attendees.
See It In Action
Live Chat
Attendees were prompted to interact with pop-up trivia prompts by placing answers in the chat. We also gave verified badges & custom avatars to the Kiff, Barry, and Miss Deer characters to highlight their presence at the event and make the chat experience more engaging.
AR Photo Booth
Guests could take Kiff themed photos using our augmented-reality photo booth technology. All photos were added to the event gallery, allowing them to see themselves among the Tabletown residents.
DownloadaBLE
Attendees were able to download branded coloring sheets directly from the platform to practice their artistic skills at home, giving them a tangible takeaway from the experience.
Gameplay Reward
During Act 1 of the event, attendees were able to preview Disney’s companion game to this series, called “Kiff: Reel Good Time”. At the conclusion of the experience, the platform sent emails to all attendees, providing them with exclusive early access to the game via disneynow.com.
Supercut of the platform features
ABOUT BACKSTAGE
Backstage is a premium event experience platform created by Little Cinema and built by our digital team, LCDigital. The platform was created to serve our Hollywood studio & streaming clients with a high fidelity virtual event solution that is more flexible & customizable than any existing technology — and with state-of-the-art security measures (multi-DRM and watermarking capabilities).
Our industry leading tool offers a streamlined solution to eventize premiere, VOD, and FYC programming securely at scale. To date, Backstage has executed 300+ hybrid and virtual events, reaching 500,000+ unique on-platform attendees and 1.5M+ viewers through simulcast extensions.
