Welcome to the Blumhouse
A one-of-a-kind immersive virtual adventure celebrating the blockbuster launch of Amazon Studio’s 'Welcome To The Blumhouse' series, with performances by Ludacris & Questlove.'
We partnered with Amazon Prime Video to do what had never been done before—and raise the bar for the production value of a fully-virtual interactive launch event. The technical and aesthetic refinement of Welcome To The Blumhouse has undoubtedly elevated virtual events to new heights.
We hosted 4 unique events—based on each of the 4 films in the Blumhouse series— inviting guests to step into a digital house of horror inspired by the key art of the series. The choose-your-own-adventure events were rich with custom content, live performances from the likes of Questlove and Ludacris, screening rooms and 10 unique interactive experiences. Attendees lost themselves in the world of Blumhouse they tried to survive the night.
THE HOUSE
Before the event, VIP guests participated in an at-home unboxing of Blumhouse goodies that teased what was to come.
Once logged in, the guest experience and event navigation was architected as a virtual, 6-story immersive house based on key art from the films and Easter Eggs from the Blumhouse cannon.
Following the live events, the site was converted into an evergreen space for consumers to view the trailers and interact with the series for the remainder of October.
Swag Boxes
Guests received a Blumhouse swag box complete with treats and some clues to help them navigate the story of the house.
A virtual house inspired by the key art was constructed
The house featured a cinemaplex
a club
and 6 immersive floors
The Results
By the Numbers
VIP Premieres
4 Films
Screening Retention Rate
94.6%
Watch party engagment
6,746
Messgages Sent
1134 Guests
1132 Guests
1298 Guests
1136 Guests
Influencer reach
192,535,026+
15,275,000+
606,000+
Press metrics
1
House
4
Premiers
5
Live Experience Shows
96
Global Cities
400
Swag Boxes
4,700
VIP Premiere RSVPs
26K+
Live Experience RSVPs
1M+
Live YouTube Ins
299M+
Live YouTube Ins
Earned Media
October 15, 2020
“They raised the bar on what’s possible and I commend them for it.
I hope other film companies follow suit and make the online, interactive experience part of their marketing effords even after we kick Covid’s butt”
Read More
October 15, 2020
“Demonstrating the power of shared direct experience through sound, performance, film and technolog, The Blumhouse is a truly exhilirating virtual adventure“
