Prime Video & Amazon Studios
Emergency
Premiere Event
To celebrate the creators, themes, and connections at the center of Amazon Studios’ "Emergency,” our team set out to create a red carpet premiere afterparty experience that was nothing short of legendary.
Our inspiration stemmed from the film’s protagonists setting out to complete the “Legendary Tour,” which entails attending all seven of the top campus parties in a single evening - not an easy feat - especially when things take a turn for the unexpected.
With that in mind, we flipped this party-hopping model on its head and created our own version of the “Legendary Tour.”
At Lighthouse Immersive we built a 360 degree metamorphosing sensory experience where every event element completely transformed 4 unique times in the space, bringing the “Legendary Tour,” to our attendees — all in one space, in one night.
On a 30 minute countdown, projection mapped motion graphics transported us to each party on our “Tour. ”
Guests were unexpectedly treated to a complete transformation across 4 unique party states as new music, choreographed performances, wardrobe changes, and freshly themed F&B shifted to match the new environment:
Blackout
Green Room
Equinox
Underground
The Journey
To set the stage for what lay ahead, our guests started the “Tour” through our Emergency tunnel and exited into a vast space where an immersive 360º projection mapped gallery of curated, stunning visuals served as our canvas for the evening.
The projections reflected what party state we were in, while also teasing what was to come.
User Journey
4 Unique Party “States” cued by projection-mapped visuals
Each party state had its own unique identity and curated vibe inspired by the elements of the parties the actors encountered in the film
Blackout: Blacklight and Fluorescence
Green Room: Herbs, Lush Greens and Florals (Sabrina’s Birthday Moment)
Equinox: Moonlit Leis and Azure Hawaiian patterns
Underground: Red Light and Haze
Throughout the night as the countdown clock reset or hit zero, our ‘Vibe Ambassadors’ armed with a themed narrative, ushered in the new party atmosphere and set the tone for attendees.
As we moved through the “Tour”, an introductory video kicked off each transition with clips and quotes from the film and messaging crafted by the filmmakers.
Remixed clips and scenes played while the curated party playlists by DJ PZB set the stage for breakdancers to showcase a newly choreographed routine and open up the dance floor to new styles of dance and individual representation that aligned with that stop.
Every detail shifted throughout the night, for example during “Black Out” fizzy glow in the dark cocktails were passed, in the “Green Room” we served munchie curbing snacks such as mini pizzas and grilled cheeses.
The set up and layout of the event promoted inclusivity, bringing together all of the cast, crew and guests to dance the night away together and find something new and special to relate to with each transformation.
